一封赏心悦目且及时的欢迎电子邮件，能让新订阅者对品牌加深了解并鼓励他们进行首次购买。
电子邮件是您的订阅者与您的品牌的第一个接触点，为未来的互动和培养客户关系奠定了基础。如何编辑一个好欢迎电子邮件，从学习开始，接下来我们了看下优秀的欢迎电子邮件模板，给我们的设计带来不一样的灵感。
一、感谢注册电子邮件模板
邮件主题: Thanks for joining the Brand family!
Dear (First Name),
Thanks so much for signing up to (Brand)!
Just as we promised, here is how you can get your hands on your (name of incentive).
(CTA)
For useful tips on how to get started, feel free to visit our blog and FAQ pages (link) or visit (website) to learn more about (your product).
You’re more than welcome to reply directly to this email if you have any further questions, we’ll be happy to help!
Regards,
二、折扣电子邮件模板
邮件主题: Welcome! Here’s a xx% Exclusive Discount Just for You!
Hello (First Name),
Welcome to (Brand)! You’ve successfully signed up.
As a thank you, we’re giving you (discount) off of your first order!
Use the code below to save money at checkout:
CTA (Discount code)
Your code will expire on (date), so take advantage of it soon!
We’re so happy to have you join the (Brand) crew. Add us to your address book so you don’t miss out on any future deals.
(Sign off)
三、品牌故事电子邮件模板
邮件主题: How (Brand) was born
Hi (First Name)!
We hope you’re enjoying being part of the (Brand) family! I’m (founder name), founder of (Brand).
To help you get to know us a little better, I’d like to share our story with you.
(Tell your brand story here. What inspired you to start your brand? What are your values and mission? What kind of problems are you ultimately aiming to solve?)
(CTA)
We hope that by joining us at (Brand), you’ll be inspired to (achieve something/solve a problem).
We’re really happy to have you on board!
Regards,
四、产品反馈类电子邮件模板
邮件主题: What people love about (Brand)
Hi (First Name),
Check out what others are saying about (Brand)! Our family is growing every day, so we thought it would be nice for you to connect and hear how other members are enjoying (product/service)
(Show product reviews, Video… choose a few examples that show your brand in the best light and can help others to make a purchase decision).
(CTA)
We hope you find them useful! Feel free to reach out with your own review here (link) if you enjoyed (product/service) as much as these people did.
As a thank you for joining us, we’d like to offer you a (discount) on your first purchase. Simply insert the following (discount code) into the relevant field when checking out.
Cheers!
五、品牌竞争力电子邮件模板
邮件主题: Discover Why (Brand) is Different
Hi (First Name),
Welcome to (brand)! We’re excited to have you join our community. As you embark on your journey with us, we want to share what makes us unique.
(Brand) is not just another (product/service) company. We pride ourselves on:
(Key differentiator 1)
(Key differentiator 2)
Our mission is to (brand mission/vision statement).
Unlike our competitors, we (unique selling point 1) and (unique selling point 2). We believe in (core brand value) and strive to deliver an exceptional experience with every interaction.
Explore our website (link) to learn more about our offerings and how we can elevate your (product/service) experience. Don’t hesitate to reach out if you have any questions – we’re here to help!
Welcome aboard, and get ready to experience (brand) like never before.
Warmly,
六 、视频类欢迎邮件
邮件主题：Welcome to the (Brand) Family, （First Name）!
Hi there,
You are officially part of the (Brand) family!
We want to personally thank you for joining our email list and share some helpful advice on getting started.
Watch the video below to access the tips, tricks, and offers our team put together specifically for you!
(Video or link)
Thank you for joining our community. We can’t wait to show you what we have in store!
创建电子邮件设计模板后，运营人员必须查看订阅者对它们的反应。定期思考以下问题，从而检查应该对欢迎电子邮件营销模板进行哪些更改。
1.点击率是否因这些变化而提高？转化率如何？
2.使用了欢迎电子邮件之后，邮件的CTA 是否带来了更多转化？
3.可以更改哪些内容以创建更具吸引力的演示文稿？
当你分析好对应的数据，进行优化的时候可以采用 A/B Test，了解如何衡量欢迎电子邮件的各个方面，并确保内容、设计、折扣类型和欢迎电子邮件主题行得到充分优化。
