第 1 部分：设置工作流以检测和跟进废弃的购物车
步骤 1：设置第一个工作流触发器
导航到Mambasms中的自动化模块并创建新工作流
选择“废弃订单”作为工作流程触发器
对于过滤器，可以选择订单金额/购买产品作为特定条件。
注意：如果您未指定，则触发操作将适用于所有废弃订单
如需要针对特定的国家发送，在受众过滤中进行增加，如未选择默认所有国家
接下来确认流程的退出条件：
额外功能：如果您不想用户在短时间内频繁进入自动化流程，可以设置进入流程的频率。（此流程比较少设置，如产品的特性客户会频繁产生弃单则可以进行配置）
步骤 2：设置流程步骤和时间节点
在设置首次提醒邮件/短信之前，您需要给客户足够的时间来完成购买，然后充分确认他们已放弃结账再向他们发送提醒。
我们建议您在用户开始结账后的15分钟内发送您的第一条提醒邮件，然后在 4-6小时内发送第一条提醒短信或第二封提醒邮件，第三封邮件可以在24小时后发送优惠折扣券邮件，第四封则在2天后发送折扣券到期提醒。
但每个企业会有所不同，因此您需要合理调整发送时间以便更适合您。
在Mambasms 可通过拖拽的方式将流程配置好：
步骤 3：设计邮件/短信内容
废弃的购物车电子邮件包含相当简单的消息传递。以下是总体结构的概述：
- 醒目的主题行
- 导言
- 购物车中待处理的商品
- 优惠或折扣
- 号召性用语/结帐按钮
- 评论
- 结束行。
更多弃单模版可见（Mambasms自动化模块）
短信模板：
【brand】: Hi 【name】, did you leavesomething behind? Your cart is still full!
Use code xxx to get xx% off!!Today only: 【Link】
Text STOP to unsubscribe.
第二部分：邮件主题行和CTA词语推荐
A、邮件主题行
遗忘物品类主题行：
- Did you forget this product?
- Oops, you forgot something in the basket!
- Looks like you forgot this product.
- Forgot to check out?
- You left something behind.
- Ready to complete your order? Purchase it now!
友好型主题行：
- Let me teleport you back to your cart!
- Your cart is really feeling alone.
- Your cart misses you; your ex does not!
- Your cart has found love again. I hope it’s You!
- Did you really forget about me so soon?
- Oh, God! Your cart just slid down the stairs. Save it!
激励性主题行：
- xxx discount on your next order!
- Get free shipping on this product today.
- Hey, forgot something in your cart? Here’s an extra 10% off!
- The good news, the price of this product just dropped.
- We have a 20% discount just for you!
- Get 20% cashback when you complete your purchase.
个性化主题行：
- Hey David, you left something behind.
- Your pair of black shoes is still waiting.
- Free shipping offer for Marie.
- Hey Ross, your cart is expiring soon.
- Mike, complete your purchase in two clicks.
- Don’t leave these delectable cupcakes in your cart.
错过心理主题行：
- The product in your cart is going fast.
- Almost sold out!
- Don’t miss out – only 5 more left in stock.
- Limited time deal: 15% off on your cart!
- The last 12 hours left till the sale ends.
- Your cart is expiring soon. Order now!
品牌关联主题行：
- Purchase your one-month PM tool subscription from ProProfs now.
- Your sunscreen lotion from 【brand】 is waiting in the cart.
- Complete your ABC’s order right away to avail 10% discount.
- Your bakery items from 【brand】 are in your basket.
- Are you hungry yet? Get your chocolate pack now!
- Your shoes-packed cart is about to run away from 【brand】store.
好奇心驱动主题行：
- David, you won’t believe this!
- A gift exclusively for you.
- Is it your lucky day?
- You earned it, Nats!
- Richard, I’ve got something special for you!
- Your absolute favorites waiting for you.
推动型主题行：
- Your product is just a few clicks away.
- You’re nearly there.
- Complete the checkout in 3 steps.
- Your product is almost ready to ship.
- You’re so close to getting this 5-star rated product.
- Complete your purchase and access premium rewards.
评分型主题行：
- The product in your cart is rated 4.5/5 by our customers!
- Get this 5-star rated product now! Plus, enjoy free shipping.
- Check out your cart with confidence.
- Customer reviews for this product are waiting inside.
- Check out our customer’s experience with this product.
- The last 5 customers rated this product 5/5. Order now!
Emoji主题行：
- Your cart is wondering where you went ❤️
- There’s still time to save! ⏰
- Your cart made us send this reminder 🙂
- Did you forget about me, Raul? 😱
- 600 minutes of free shipping starts now! ⚡
- Your cart is still in ❤️ with you. Give it a chance, maybe? 👀
帮助行主题行：
- Don’t worry; we’re here to help!
- Was there some issue or glitch checking out?
- Having trouble completing the order?
- How can we help?
- Not a problem, we have saved your cart.
- Was there an issue with the product availability or prices?
B、CTA词语
常用CTA：
- Buy now
- Shop now
- Keep shopping
- Return to cart
- Proceed to checkout
- Finish checking out
- Check out now
- Complete your order
其他CTA：
- Let’s do this
- Finish the job
- Seal the deal
- Treat yourself
- Take a closer look
- View cart
- Take another look
