80+个短信模板,助力2024销量增长
2024 年 07 月 12 日

       现代社会,使用短信做营销活动,能触达到客户的快速方式,客户能快的给予反应。

       短信营销虽然能快速触达客户,但是其成本相较于邮件营销来说可谓是大幅上涨。同时受到各个国家的短信规范限制,营销人员在编辑短信的时候,会采用各种模版,让短信营销更易于使用且更具成本效益。

      短信是一种直接接触目标受众的方式,因此在开展短信活动必须遵循的以下规则:

  • 为客户提供订阅和退订短信的选项,并明确告知订阅之后将会收到什么内容。
  • 短信以品牌名称开始,让收件人第一时间认出发件人。
  • 发送短信营销的时候结合电子邮件影响或其他营销渠道,扩大品牌影响。
  • 短信营销从常规事务性任务开始,不可一开始就发送营销邮件。
  • 针对用户结合位置、发送时间等进行细分。
  • 短信字符数控制在160个。
  • 自动化任务加入到废弃购物车工作流、优惠发送工作流,让短信营销更方便。

       规则并不会限定格式,而是让短信营销更专业,帮助您更快地向广大受众发送消息。那么一个好的短信活动应该怎么写呢, 这边将为大家提供几个模版进行参考:

一、欢迎类短信模板

这些是您发送给客户的第一条短信,以创造良好的第一印象。

示例1

Hi[name],

I'm [name] and I'm happy to welcome you to [Company/Brand]. We're excited to work with you to help you [main benefit].

There's just one more thing you need to do to get started with us.

[Activation CTA]

 

示例2

Hi [name],

Welcome to [Company/Brand]. I'm so excited to have you on board. I'm here to help you [list benefits in brief].

As a thank you for joining our community, here's a small gift! Click here to claim it.

[Access Link]

 

示例3

Hi [name],

Welcome to [Company/Brand]. We're so glad you're here.

You're now a part of a community that [main benefit]. We have something for you whether you want to [user interest] or [user interest].

[Join CTA Link]

 

示例4

Hello there,

We're very glad you joined us. As a thank you, here's a X% discount for your first purchase!

[CTA + website link]

 

示例5

Hi, [name]. Welcome! You'll be the first to know about deals, new products, and more from [Company/Brand]. Reply STOP to cancel at any time.

 

示例6

Thanks for signing up for [Company/Brand]'s SMS program. Here's a code for [X%] off your next purchase: [code]

 

示例7

Thanks for signing up for [Company/Brand]'s SMS program. To confirm, reply YES. Message frequency varies. Reply STOP to cancel at any time.

 

示例8

Reply Y to subscribe to recurring automated marketing messages from [Company/Brand]. Reply STOP to cancel at any time.

二、谢谢类短信模板

通过感谢消息,您可以对客户最近的购买或与您的业务互动表示感谢,同时您可以借此机会向客户发送优惠以鼓励重复购买。

示例1

Hello [name],

Thank you for choosing [Company/Brand]! Here's a X% OFF promo code for your first purchase. Enjoy!

[Opt-out option]

 

示例2

Hi [name],

Congratulations on your big purchase!  

Here's a thank you gift for choosing [Company/Brand]. Click here [link] to redeem your gift.

 

示例3

Hi [name],

Loving your experience with [Company/Brand]? As a gift for being our loyal customer, here's a gift [link] for you!

 

示例4

Thank you for being a valued customer, [name]! As a token of our appreciation, here's a special offer just for you: [discount or promotion]. Shop now: [link].

 

示例5

We're grateful to you for choosing us, [name]! Your support means the world to us. Enjoy [discount or promotion] on your next purchase with us as a thank you. Use code [code] at checkout: [link].

 

示例6

Hey, loyal customer. To thank you for your continued support, here’s a free gift �� Redeem it online or in stores with your next purchase: [link]

 

示例7

Hi [name]. Thank you so much for your purchase from [Company/Brand]. We hope you’re happy with your order.

三、废弃购物车短信模板

废弃购物车向来是电子商务的痛点,因为这存在很高的销售损失率,废弃购物车短信可以帮助您恢复部分销售。

示例1

Hi there! Looks like you forgot something. Your cart is missing you! Use [promo code] to get an X% discount on your order.

[Link to cart]

 

示例2

Hello [name], It's [Company/Brand].

We've noticed you haven't finished your order. There are just a few steps left! Click here [link] to complete.

 

示例3

Hello [name],

We noticed you've left a few things unfinished at [brand]. Use this promo code for an X% discount on your order!

Click here [link] to continue shopping.

 

示例4

Your cart misses you [name]! Finish your purchase and enjoy [discount or promotion] on your order. Shop now: [link].

 

示例5

You left some fantastic items behind [name]. Don't miss out on your favorite [product or service]. Complete your purchase now and get [discount or promotion]. Shop now: [link].

 

示例6

[Company/Brand]: Did you leave something in your cart? �� Finish checking out now: [link]

 

示例7

[Company/Brand]: Get [X%] off the items you left in your cart for [X hours]. Use code [code] at checkout: [link]

 

示例8

[Company/Brand]: [Name], the [product] awaiting in your cart is a top-seller! Order before it sells out! [link]

四、订单/发货确认短信模板

使用订单确认和发货提醒让您的客户了解他们的订单状态。

示例 1

Hello [name],

Your order [order number] placed on [date] has been confirmed. We'll pack and dispatch your products soon! You'll get the shipping details and a tracking link when we dispatch your order.

 

示例 2

Hi [name],

Thank you for placing an order at [Company/Brand]! Your [product] will be shipped in X [time] minutes.

 

示例 3

Hello [name],

Your order has been successfully placed. Your order number is [order number]. We'll update you as soon as we dispatch the items.

 

示例 4

Hey [name]! We're excited to inform you that your order has been shipped via [shipping method]. It's estimated to arrive on [estimated arrival date].

 

示例 5

Hello [name]. Your order [order number] is on the way! Check out our website for tracking details.

 

示例6

Thanks for your purchase from [company]! Your receipt can be found here: [link]

 

示例7

Hi [name]! We got your order! Our team is working to get it to you ASAP. We’ll let you know when your items have shipped

五、包裹送达通知短信模板

通知客户他们的订单已送达,这有助于他们跟踪和收集包裹。

示例1

Hi [name],

Your order [order number] has been delivered! We'd love to get your feedback. Please let us know how we're doing at [link].

 

示例2

Hello [name],

We're happy to update you that your [brand name] order has been delivered! Please let us know if you have any questions.

 

示例3

Hello [name],

Good news! Your order has been delivered to [location]. Let us know if you like your [product name]. Rate us here. [link].

 

示例4

Exciting news [name]! Your order [order number] is ready for pickup at [location]. We appreciate your trust in us.

 

示例5

Get ready to enjoy your new [product name]. Your order has been delivered. Share your feedback at [link].

 

示例6

Hi [name], great news! Your order from [brand name] has shipped. Track your package here: [link]

六、生日短信模板

生日祝福是一种感谢客户忠诚度并激励他们购买的方式。

示例1

Happy birthday [name]!

We at [Company/Brand] hope you're having a great day. Don't forget to come by our store for your special birthday discount–[X%].

 

示例2

Happy birthday from [Company/Brand]!

We hope you're having a fantastic day [name]. Come and have [incentive] on us! Just show this message to your server.

 

示例3

Hey [name]!

Happy Birthday! The [Company/Brand] team wishes you health, happiness, and prosperity! Here's a gift [link to offer] for you.

 

示例4

Happy birthday [name]! Today we celebrate you with a special [X%] discount on a product of your choice. Pick your perfect gift from our wide range of products here: [link]

 

示例5

Happy birthday [name]! To show our appreciation for the joy you bring to us, here's an exclusive offer, just for you. Check it out here: [link]

 

示例6

Happy birthday, [name] Here's a code for [X%] off your next purchase with [Company/Brand]: [code]

 

示例7

[Company/Brand]: Happy birthday, [name] Treat yourself to a new [product] today. Get free shipping for the rest of the month.

 

示例8

It's your birthday, [name]! Celebrate with [X%] off your next purchase at [Company/Brand] Redeem at checkout online or in stores using code: [code]

七、预订确认短信模板

这些在服务行业用于确认预约确认。

示例1

Hi [name],

Thanks for booking [appointment type] with [employee name] on [date and time]. Make sure to come in before [time].

 

示例2

Confirmation from [Company/Brand]. Thanks for booking an appointment with us! We look forward to seeing you on [date and time].

 

示例3

Hi [name]. Your appointment at [Company/Brand] has been booked for [date and time]. Please reach us on [contact] if you need to reschedule!

 

示例4

Great news! Your booking for [name] at [Company/Brand] has been confirmed. Your chosen date and time is [date and time]. We look forward to seeing you.

 

示例5

Confirmation for [customer name]. Your appointment with [employee name] is on [date and time]. If you wish to reschedule, reach us at [contact].

 

示例6

Hi, [name]. You have an appointment with [Company/Brand] on [date] at [time]. Call or text us to cancel or reschedule.

 

示例7

Hi, [name], We'll see you soon . Your appointment with [Company/Brand] is on [date] and [time]. Reply C to confirm.

八、促销短信模板

可以使用这些短信发送活动和其他促销活动的特别优惠增加售卖率。

示例1

Hello [name]!

Good news! Our [products] are back in stock! We won't be restocking until [month]. Make sure to grab your [product] now before they're sold out. [link].

 

示例2

Hi [name],

Get your loved ones an unforgettable gift this holiday season! We're offering a X% discount on all our [product category] items. Get those best-sellers now before the offer ends on [date]! [link]  

 

示例3

Hi [name],

Looking for new outfits this summer? Get a X% discount on our summer collection. Offer valid till [date]. [link]

 

示例4

Hello [name]! Our Black Friday sales are just around the corner! We've prepared the very best deals just for you. Check them out here: [link]

 

示例5

You won't want to miss this massive sale [name]. Get your favorite products for an exclusive price between now and [date]. Don't wait too long, stocks are limited! [link]

 

示例6

[Company]: FLASH SALE. Don't miss out on [X%] off of [product or service]. Deal ends [date] at [time]: [link]

 

示例7

Hi [name]. Book an appointment with [Company/Brand] by [date] to get [X%] off the service. To book, text us here, call us at [number], or book online at [link]

 

示例8

Hi [name]. This is [Company/Brand]. Sign up for [product/service] by [date] for a limited-time rate.

 

示例9

[Company]: Here's [X%] discount to brighten your day. Redeem it here: [link]

九、新产品或网站发布

短信活动的高打开率使其成为新产品发布的理想选择。

示例1

Hey, [First Name]! We've got exciting news - our brand new website is live! Check it out now for exclusive deals on all your favorite [products or services]. Hurry, offers end [Period]: [Link].

 

示例2

We've leveled up, [First Name]! It's now easier than ever to browse and shop all our [products or services]. Plus, get [discount ] on your first purchase. Experience the power of our new website at [Link].

 

示例3

Big news, [First Name]! Our website just got a makeover, and it's better than ever. Explore a world of possibilities with unbeatable deals on [products or services] you'll love. Plus, get [discount ] on your first purchase. Shop now: [Link].

 

示例4

Ready for some retail therapy [First Name]? Check out our amazing new arrivals and get [discount ] on your first purchase. Shop now: [Link].

 

示例5

Summer's almost here [Name]! Get your wardrobe ready with our latest revolutionary collection. Shop now and get [discount or promotion]. Visit us at [Link].

 

示例6

Hi [name]. This is [name] from [Company/Brand]. I'm reaching out to let you know our pricing will be changing. We sent an email that breaks down the new costs.

 

示例7

[Company/Brand]: It's time ⏰ [Product] is available now! Get yours today [link]

 

示例8

[Company/Brand]: Just dropped! New [product]. Get yours today! [link]

 

示例9

Hey, [First Name]! All your favorite products are within reach! [Company/Brand] is now mobile. Best deals for [Period] only, hurry up: [Link].

十、节日或庆典模板

大多数节日或庆祝活动都是对时间敏感的,通过短信营销,可以更快、更有效地吸引人们对假日活动的兴趣。

示例 1

New Year's Day: Wishing you love and laughter in [Year] [First Name]! Start the year off right with [discount or promotion] on all our [products or services]. Shop now and make this your best year yet: [Link].

 

示例 2

Christmas: Merry Christmas, [First Name]! Our holiday sale is in full swing. Get [discount or promotion] on all our [products or services] to celebrate the joy of the season with us. Shop now: [Link].

 

示例 3

Valentine's Day: Love is in the air, [First Name]! Treat your sweetheart [or yourself!] to something special this Valentine's Day. Get [discount or promotion] on our curated selection of romantic gifts. Shop now: [Link].

 

示例 4

Thanksgiving: Happy Thanksgiving, [First Name]! We're grateful for amazing customers like you. As a thank you, enjoy [discount] on all our [products or services]. Shop now: [Link].

 

示例 5

Halloween: Trick or treat, [First Name]! Get into the spooky spirit with our Halloween collection. Plus, get a frightfully good [discount or promotion] on your first order. Shop now: [Link].

 

示例6

Cyber Monday deals:Don’t miss this Cyber Monday deal. Take [x%] off [product name] only for the next (time frame)! Shop now: (insert link) (insert image of discounted items)

十一、调查回评类短信模板

从客户那里获得反馈,是提升产品质量和公司服务的数据之一。

示例1

Hi [name]! Have a minute? We'd love to hear from you. Let us know about your experience using [company']s [product] in this survey: [link]

 

示例2

Hi [name]. When you have a moment today, please complete this survey on [topic]: [link]

 

示例3

Hi [name]! Let us know about your experience with [Company/Brand] so far by leaving a review. [link] Your feedback is invaluable to us!

 

示例4

Hi [name]. We're looking to improve! [Company/Brand] is hoping you'd be willing to share your recent experience working with us. Leave a review here: [link]

 

示例5

Did our call center operator satisfy your inquiry? Please reply with “YES” or “NO”. Your feedback helps us improve! [Company/Brand]

 

示例6

Please rate your experience with our services on a scale of 1-5. Your feedback is valuable to us. Thank you! [Company/Brand]

 

示例7

Help us improve our services by participating in our poll on [Topic]. Check it out at [Link]. [Company/Brand]

 

示例8

Hi [name]. It’s [name] from [Company/Brand]. How is the new [product/service] working for you?

 

      有了这种引人入胜的短信模板,您的短信营销活动将带来惊人的结果。您所要做的就是进行一些编辑并为您的业务自定义这些模板,从而将您的短信营销活动提升到一个新的水平。